Content

Written by Gerry McGovern, an internationally-acclaimed specialist in the field, Killer Web Content gives you the strategies and practical techniques you need to make your website really work for you. On the Internet, if you're not read, you're dead. Killer Web Content is an accessible, concise, and practical guide to the strategies and techniques you need to get the very best out of your online content. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From software companies to universities to governments, online content is something that has to be done right

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web

Estado dos livros: - Volume 1: perfeitas condições, nenhum defeito, porém poucas páginas têm anotações e respostas (pelo menos estão todas corretas, pode auxiliar no seu estudo) - Volume 2: completamente novo Uma coleção de livros que eu ganhei de uma professora de inglês da California. São livros altamente indicados academicamente (por isso o preço alto), com muito conteúdo denso e bem preparatório se você quiser estudar fora algum dia, ou até para fazer negócios (para qualquer um que busca um conhecimento da linguagem mais rica e aprofundada). Para mais detalhes e/ou fotos, é só chamar no chat. Entrega pessolamente apenas, marcaremos local e horário no chat. Pagamento pode ser por transferência bancária ou em dinheiro na hora da entrega

The Big Picture reflects the key issues in the world today which are immediately relevant to the learners’ worlds and experiences with striking real world images. These images provide a fresh, contemporary look and are at the centre of tasks, encouraging learners to work with and interpret them. Carefully structured discussion tasks encourage personalization, localization, and critical thinking, and complete functional language lessons develop conversation strategies and are applied to students’ immediate world experience. Key Features Up-to-date, real-life, relevant contexts ground tasks and content in students’ own world, allowing them to personalize and localize material. Language focus on real, useful language and high-frequency expressions, and are text, topic, and context driven. Functional Language and Final Task sections bring together the smaller pieces to help students see “the big picture” via practical, real-life tasks. A strong, systematic vocabulary building strand focuses on both lexical fields and vocabulary systems. Notice boxes draw attention to generative patterns and the living/changing nature of language. Avoidance/challenging of stereotypes – intercultural awareness foregrounded, e.g. inclusion of situations where no native speakers are present (as models for tasks). A move away from traditional UK and USA settings to more global contexts. An emphasis on “global English”, with a wide variety of non-native and non-standard accents in the audio program. Inclusion of different text types from the ELT norm – new genres (e.g. blog posts), literary texts, signs, etc. Digital Features VLE-based tracking: teachers can see how well students have performed on interactive activities and whether they have completed them. Student-focused social networking features: students will be motivated to use English in a format that has established popularity. A “live” website: content will be added and updated regularly, which will encourage users to return frequently. User-friendly: teachers can register their students to use the website independently, or they can integrate the content of the website into their teaching

A Estratégia e o Cenário dos Negócios - Pankaj Ghemawat - R$30 A Project Guide to UX Design - Russ Unger e Carolyn Chandler - R$45 Administração da Produção - Nigel Slack, Stuart Chambers, Robert Johnston - R$50 Administração da Produção e Operações - Larry P. Ritzman e Lee J. Krajewski - R$30 Administração de Operações - Bens e Serviços - Jay Heizer e Barry Render - R$50 Adobe Dreamweaver CS5 - Classroom in a Book - Adobe - R$10 (2 páginas com rasuras) Adobe Fireworks CS5 - Classroom in a Book - Adobe - R$15 Adobe Flash CS5 - Classroom in a Book - Adobe - R$15 Adobe Illustrator CS5 - Classroom in a Book - Adobe - R$15 Adobe Photoshop CS5 - Classroom in a Book - Adobe - R$15 Análise de Projetos de Investimentos - Lissandra Bischoff - R$10 Avaliação de Empresas - Valuation - Mckinsey Company, Tom Copeland, Tim Koller & Jack Murrin - R$55 Coleção Game of Thrones - 5 Primeiros Livros - George Martin - R$35 Contabilidade de Custos - Eliseu Martins - R$40 (60 com o livro de exercicios) Content Strategy for the Web - Kristina Halvorson - R$20 (algumas paginas possuem marca texto) Creating Web sites - Matthew MacDonald - R$15 (algumas paginas possuem marca texto) CSS - The Missing Manual - David Mcfarland - R$10 (algumas paginas possuem marca texto) Design para a Internet - Felipe Memória - R$20 Designing Web Usability - Jakob Nielsen - R$25 (algumas paginas possuem marca texto) Designing with the Mind in Mind - Jeff Johnson - R$15 Don't Make me Think - Steve Krug - R$10 (algumas paginas possuem marca texto) Estatística - Pedro Luiz de Oliveira Costa Neto - R$10 Estratégia Competitiva - Michael E. Porter - R$35 Ética Empresarial - O Ciclo Virtuoso dos Negócios - Robert Henry Srour - R$10 (algumas paginas possuem marca à lapis) Gestão Ambiental Empresarial - José Carlos Barbieri - R$20 (algumas paginas possuem marca texto) Gestão da Tecnologia e Inovação - João Mattos e Leonam Guimarães - R$10 (algumas paginas possuem marca texto) Good to Great - Jim Collinns - R$20 Head First - HTML with CSS & XHTML - Elisabeth Freeman e Eric Freeman - R$15 (algumas paginas possuem marca texto) Head First - Java - Kathy Sierra e Bert Bates - R$40 Head First - Javascript - Michael Morrison - R$45 Head First - PHP & MySQL - Lynn Beighley e Michael Morrison - R$40 (algumas paginas possuem marca texto) HTML, XHTML & CSS - Elizabeth Castro - R$10 (algumas paginas possuem marca texto) Information Architecture - Christina Woodtke e Austin Govella - R$20 Introdução à Economia - Princípios de Micro e Macroeconomia - N. Gregory Mankiw - R$20 Javascript The Definitive Guide - David Flanagan - R$45 Jquery Novice to Ninja - Earle Castledine e Crais Sharkie - R$50 Letting go of the Words - Janice Redish - R$30 Matemática Financeira - Objetiva e Aplicada - Abelardo Puccini e Adriana Puccini - R$20 Mercado Financeiro - Eduardo Fortuna - R$35 Microeconomia - Hal R. Varian - R$35 Moderna Gramática Portuguesa - Evanildo Bechara - R$10 Observing the User Experience - Mike Kuniavsky - R$50 PHP and MySQL Web Development - Luke Welling e Laura Thomson - R$50 Princípios de Administração Financeira - Lawrence J. Gitman - R$65 Princípios de Macroeconomia - N. Gregory Mankiw - R$25 Principles of Corporate Finance - Brealey, Myers e Allen - R$90 The Art of SEO - Eric Enge, Stephan Spencer, Jessie Stricchiola e Rand Fishkin - R$50 The Complete Reference Ajax - Thomas Powell - R$35 The Definitive Guide to Drupal 7 - - R$40 The Non-Designer's Design Book - Robin Willians - R$15 (algumas paginas possuem marca texto) The Principles of Beautiful Web Design - Jason Beaird - R$30 The Web Content Strategist's Bible - Richard Sheffield - R$15 The Web Designer's Idea Book - Volume 1 - Patrick Mcneil - R$20 The Web Designer's Idea Book - Volume 2 - Patrick Mcneil - R$20 Undercover User Experience Design - Cennydd Bowles e James Box - R$20 Use a Cabeça - Análise e Projeto Orientado ao Objeto - Brett McLaughlin, Gary Pollice e David West - R$30 Users not Customers - Aaron Shapiro - R$15 Web Analytics 2.0 - Avinash Kaushik - R$20 (algumas paginas possuem marca texto) Pagamento em dinheiro no ato da compra. Todos os livros em ótimo estado.

Teenagers crave novelty and instigating visual content to feed their curious minds when studying a second language. InstaEnglish is the best way to stretch beyond the classroom environment and reach students' minds and hearts, thanks to all its original and updated content. InstaEnglish students will learn English in a very practical way, motivated by their desire to communicate in today's cosmopolitan world, express their opinions, and expand their global knowledge even further.

Teenagers crave novelty and instigating visual content to feed their curious minds when studying a second language. Their knowledge of the world keeps expanding thanks to the Internet, games, digital tools and different social media platforms. This is why English learning must be dynamic, creative and motivating! #InstaEnglish is the best way to stretch beyond the classroom environment and reach students’ minds and hearts, thanks to all its original and updated content. This engaging four-level American English course for secondary students offers a sensibly paced approach to teaching grammar, vocabulary, and the four skills, with an emphasis on mixed abilities. #InstaEnglish students will learn English in a very practical way, motivated by their desire to communicate in today’s cosmopolitan world, express their opinions, and expand their global knowledge even further. #InstaEnglish components: • For the student: Student’s Book and Workbook (combo edition); Digital Student’s Book with over 200 interactive activities (teacher follows students’ performance). • For the teacher: Teacher’s Book with guidelines, suggestions and answer key; audio CD; Teacher’s Presentation Kit – page-faithful Digital Student’s Book with answers, embedded audio and access to students’ interactive activities; Extra Resources Tab (tests and extra activities).

Produto Novo With a fresh design, revised content and new digital materials, Engage Special Edition offers flexibility and support for students and teachers. Engage Special Edition retains its successful topic-based learning approach, but now has a revised syllabus providing even greater support for students and teachers. The fresh design and up-to-date content are attractive to teenagers, and the improved unit structure develops confidence and motivation. Extra materials for teachers, and a full range of digital components, allow for flexibility, and there is also support for mixed ability classes. Características Autor: Manin,Gregory J.; Artusi,Alicia Peso: 0.44 I.S.B.N.: 9780194538831 Altura: 21 Largura: 14 Profundidade: 1 Idioma: Inglês Acabamento: Brochura Número da edição: 1 Ano da edição: 2014

This exciting new series of non-fiction readers provides interesting and educational content, with activities and project work. The readers are graded at four levels, from 3 to 6, suitable for students from age 8 and older. They can support Content and Language Integrated Learning (CLIL), and cover a broad range of topics, within three curriculum areas: The World of Science and Technology The Natural World The World of Arts and Social Studies Also available for each reader: Activity Book Audio CD Pack (Reader and Audio CD) Teacher´s Notes and CLIL guidance at www.oup.com/elt/readanddiscover.

Explore Our World is a light and lively six-level primary series in American English. It focuses on listening, speaking, and pronunciation activities, supported by fun and fascinating National Geographic content, images, and video, to provide young learners with key language, skills, and knowledge needed to understand their world. An emphasis on listening and speaking activities allows instructors to focus on the key skills young learners need to learn English. The Sounds of English provide pronunciation practice in every unit. National Geographic video inspires and motivates young learners. The Professional Development Program helps teachers get the most out of Explore Our World. Easy-to-use technology reinforces and enhances the content of the Student Book.

Produto Novo NorthStar, Fourth Edition, a five-level series, engages students through authentic and compelling content and empowers them to achieve their academic and personal goals. The approach to critical thinking in both the Reading_Writing and Listening_Speaking strands challenges students to move beyond basic comprehension to higher-level analysis. Conceptualized to promote critical thinking, NorthStar infuses analysis, synthesis, evaluation, and application throughout every lesson, not just in a critical thinking section like in other series. Components: Print or eText Student Book with MyEnglishLab - Building on the success of previous editions, NorthStar continues to engage and motivate students through new and updated contemporary, authentic topics in a seamless integration of print and online content. eText with MyEnglishLab - Offering maximum flexibility for different learning styles and needs, a digital version of the Student Book can be used on iPad and Android devices. MyEnglishLab: NorthStar - Students use MyEnglishLab to access additional practice online, view videos, listen to audio selections, and receive instant feedback on their work. Teachers assign MyEnglishLab activities to reinforce the skills students learn in class and monitor progress through an online gradebook. Teacher Resource eText - Each strand of NorthStar has an accompanying Teacher Resource eText with the following: digital Student Book, downloadable achievement tests, classroom audio, lesson planners, video activities, videoscripts, teacher's manuals, answer keys, and a downloadable placement test. Accessible through MyEnglishLab: NorthStar. Classroom Audio CD - Listening and Speaking audio contains the recordings and activities as well as audio for the achievement tests. The Reading and Writing strand contains the readings on audio. Características Autor: Numrich,Carol; Francis Boyd Peso: 0.48 I.S.B.N.: 9780133382235 Altura: 25.400000 Largura: 20.300000 Profundidade: 1.000000 Número de Páginas: 268 Idioma: Inglês Acabamento: Brochura Número da edição: 4 País de Origem: Brasil

Produto Novo NorthStar, Fourth Edition, a five-level series, engages students through authentic and compelling content and empowers them to achieve their academic and personal goals. The approach to critical thinking in both the Reading_Writing and Listening_Speaking strands challenges students to move beyond basic comprehension to higher-level analysis. Conceptualized to promote critical thinking, NorthStar infuses analysis, synthesis, evaluation, and application throughout every lesson, not just in a critical thinking section like in other series. Components: Print or eText Student Book with MyEnglishLab - Building on the success of previous editions, NorthStar continues to engage and motivate students through new and updated contemporary, authentic topics in a seamless integration of print and online content. eText with MyEnglishLab - Offering maximum flexibility for different learning styles and needs, a digital version of the Student Book can be used on iPad and Android devices. MyEnglishLab: NorthStar - Students use MyEnglishLab to access additional practice online, view videos, listen to audio selections, and receive instant feedback on their work. Teachers assign MyEnglishLab activities to reinforce the skills students learn in class and monitor progress through an online gradebook. Teacher Resource eText - Each strand of NorthStar has an accompanying Teacher Resource eText with the following: digital Student Book, downloadable achievement tests, classroom audio, lesson planners, video activities, videoscripts, teacher's manuals, answer keys, and a downloadable placement test. Accessible through MyEnglishLab: NorthStar. Classroom Audio CD - Listening and Speaking audio contains the recordings and activities as well as audio for the achievement tests. The Reading and Writing strand contains the readings on audio. Características Autor: Numrich,Carol; Francis Boyd Peso: 0.41 I.S.B.N.: 9780134049755 Altura: 25.200000 Largura: 20.300000 Profundidade: 0.800000 Número de Páginas: 240 Acabamento: Brochura Número da edição: 4 Ano da edição: 2014 País de Origem: Brasil

Livro em capa dura. Em excelente estado. Prima Games, an imprint of DK and a division of Penguin Random House, is the world's leading publisher of strategy content for PC and console video games. Prima Games understands what gamers--both casual and hardcore--want and need from strategy guides. Every guide features in-depth content, detailed screen captures, quick-reference tips, and professional strategies. Prima Games is also a leader in the digital strategy realm, offering interactive maps, streaming video, searchable online guides and apps, and a full website at primagames.com.

Ielts Prep Plus 2019-2020 (Como novo) Editora ?: ? Kaplan Publishing; 4th ed. edição (2 outubro 2018) Idioma ?: ? Inglês Capa comum ?: ? 504 páginas Dimensões ?: ? 21.27 x 2.54 x 27.62 cm Como novo, Muito pouco uso. Kaplan's IELTS Prep Plus 2019-2020 provides in-depth review, test-taking strategies, and exam-like practice for all four sections of the Academic and General Training IELTS tests. Our guide includes audio tracks to help you practice your listening skills, as well as personalized score reports to help you focus your study. The Best Review Eight full-length practice tests: six Academic IELTS and two General Training IELTS so you can prepare for both versions of the test Practice questions with detailed answer explanations In-depth review of the content and abilities tested on each section of the test, along with Kaplan's proven methods and skill-building strategies CD with audio tracks for test-like Listening practice Exclusive interactive online centre with score reports, mock interviews, and audio tracks Content is updated and revised so you have the most up-to-date test information Expert Guidance We know the test: the Kaplan team ensures our practice questions and study materials are true to the exam Our books and practice questions are written by experts who know students--every explanation is written to help you learn We invented test prep--Kaplan (www.kaptest.com) has been helping students for 80 years, and our proven strategies have helped legions of students achieve their dreams Each year, hundreds of thousands of people in over 140 countries worldwide take the IELTS exam in order to demonstrate English-language proficiency. The exam, which tests listening, reading, writing, and speaking skills, is used for entrance into universities, nonacademic business settings, and as a part of immigration applications for permanent residence or citizenship in several English-speaking countries. The IELTS is an approved English-language test for U.S. and UK naturalization and visa applications.

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Produto Novo World English is an exciting new four-skills general English series which uses National Geographic content, images and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. A competency-based series, World English uses real people, real places and real language to connect learners of English to the world. Características Autor: Becky Tarver Chase; Martin Milner; Kristen L. Johannsen Peso: 0.53 I.S.B.N.: 9781285848365 Altura: 27.5 Largura: 21.800000000000001 Profundidade: 2 Número de Páginas: 160 Idioma: Inglês Acabamento: Brochura Número da edição: 2 Ano da edição: 2014

Cambridge English Empower is a general adult course that combines course content from Cambridge University Press with validated assessment from the experts at Cambridge English Language Assessment. The Elementary Student's Book gives learners an immediate sense of purpose and clear learning objectives. It provides core grammar and vocabulary input alongside a mix of skills. Speaking lessons offer a unique combination of functional language, pronunciation and conversation skills, alongside video filmed in the real world. Each unit ends with a consolidation of core language from the unit and focuses on writing within the context of a highly communicative mixed-skills lesson. This version of the Student's Book does not provide access to the video, assessment package and online workbook. A version with full access is available separately.

Time Zones, Second Edition is a four-skills program designed to teach teenagers how to use English effectively, developing them into successful global citizens. It features. •Engaging real-world content that brings National Geographic Explorers and 21st century topics into the classroom. •A communicative approach that offers students the opportunity to learn about and critically discuss global issues. •National Geographic video in every unit, introducing amazing places, culture, and information from around the world. •An all-new Starter level, introducing students to the essential English language skills and vocabulary necessary for true beginners.

Flexible one-page lessons make prep time easier and lead to a successful and focused class time. Speaking pages at the end of every unit increase students' enjoyment of communicating in English and strengthen fluency. On The Move activities, optimized for smartphones, allow students to practice vocabulary and grammar wherever they are. With the Media Center, students can download or stream all course video and audio content - anytime, anywhere. Online Practice offers additional practice for all Student Book units that you can assign and track - up to 30 hours per level. Email functionality and a Discussion Board mean that you can communicate with students outside of class. Workbook with additional practice of all Student Book vocabulary and grammar plus extra reading, listening, and pronunciation practice to strengthen all language skills.

Tiger is a new Macmillan classic by renowned Primary authors Carol Read and Mark Ormerod. A story-based approach with a new twist! Make stories a truly engaging heads-up exoerience whether you use the integrated digital story-teller or traditional story cards. Plenty of opportunities for oral expression activities that build confidence and focus on a natural use of English. Fully integrated digital offer with Digital courses, test builder, video material and Pupil's Online Materials: everything you need at the touch of a button. A transparent approuch to grammar with clear presentation in the Pupil's Book as well as extra reference material in the Activity Book and interactive grammar tables in the Digital Course. A strong values strand that encourages respect for others and the environment from day one. Pupils learn about other areas through English with enriching cross-curricular and cultural content.

Produto Novo National Geographic Learning brings the world to your classroom with Life, a six-level integrated-skills series that develops fluency in American English. Through an exploration of real world content from National Geographic presented through stunning images, text, and video, learners will strengthen their existing global connections while learning the English skills needed for communication in the 21st century. Características Autor: Hughes,John; Paul Dummett; Helen Stephenson Peso: 1 I.S.B.N.: 9781305267794 Altura: 27.500000 Largura: 21.300000 Profundidade: 1.000000 Número de Páginas: 0 Acabamento: 0 Número da edição: 0

Produto Novo Real situations, real language, real outcomes The second edition of Outcomes is the only course that is consistently focused on helping students achieve the real world communicative outcomes they want and need. This lexically rich course emphasises students' need to have the conversations in English that they would in their own language. This new edition contains more contemporary and global content, reflecting English as it is used in the world and is visible via rewritten texts and new National Geographic photos and videos. There is a strong emphasis on real and natural English usage so students can develop the English language skills necessary for the real world. Características Autor: Dellar,Hugh Peso: 0.58 I.S.B.N.: 9781305651906 Altura: 29 Largura: 21 Profundidade: 1 Número de Páginas: 176 Idioma: Inglês Acabamento: Brochura Número da edição: 1 Ano da edição: 2016

Produto Novo This updated course, now over seven levels, gives you even more brain-challenging activities and cross-curricular lessons. With new Online Practice, more opportunities for speaking and more Cambridge YLE Test practice, your class will learn Incredible English and more! Walk into an Incredible English classroom and there is a buzz - children acting out a story, using a Venn diagram or finishing a craft project confidently in English. The trusted methodology is based on things that children love, including: • A wide variety of fun activities that challenge children of all learning styles to think. • Learning other subjects and skills through English (CLIL - Content and Language Integrated Learning). Now, with a great new digital package including Online Practice, more skills development and more Cambridge YLE Test support, you can help your class learn Incredible English and more... Key Features: • Activities that appeal to all learner types and develop thinking skills and civic education. • Great support for speaking and story-telling with animations, face masks and finger puppets for acting out the story, and tear out story books to take home • More Cambridge YLE Test support and practice and a new testing programme with more self-evaluation and more revision. • New Starter Level for learners who are not yet reading and writing. • More digital support for home and school - new Online Practice helps parents track their child's progress and instantly grades homework for teachers. • More variety of text types for reading including longer, cross-cultural texts and more structure for writing skills with personalized writing activities and more grammar practice. Características Autor: Morgan,Michaela; Phillips,Sarah; Slattery,Mary Peso: 0.3 I.S.B.N.: 9780194442299 Altura: 27.500000 Largura: 21.500000 Profundidade: 0.800000 Número de Páginas: 96 Idioma: Inglês Acabamento: Brochura Ano da edição: 2012

Sinopse: The 3rd edition includes: Over 69,000 entries, expressions and examples. British and American variant and phonetic transition pronounced in English. More than 900 new words, expressions and examples, including the most up-to-date words from areas such as technology. Exclusive Oxford 3000 signaling system of the most used English words. More than 10,000 idioms and examples in use Study section, with information about new words, false cognates, writing letters and e-mails, and American and British English. New Oxford School App, with full dictionary content, pronunciation practice functionality and hundreds of illustrations. Oxford Dictionary app for IOS or Android: Free 1 year access! Peso: 0.555 kg ISBN10: 0194403564 ISBN13: 9780194403566 Número de páginas: 774 Ano de edição: 2018 Idioma: Inglês Internacional Volumes - Série & Curso: 1 Nível de produto Nível de ensino inicial: Elementar Nível de ensino final: Intermediário Método de ensino: Estudo orientado e/ou individual Faixa etária inicial: Jovens Adultos 15-21 anos Faixa etária final: Adultos +21 anos Dicionários: Dicionários Dicionários: Dicionário Bilíngue Tipo de produto: Novo e Impresso

Read and discover all about the sky. What can you see in the sky? What are stars? Read and discover more about the world! This series of non-fiction readers provides interesting and educational content, with activities and project work.

Get pupils discovering the world around them with Dex the dinosaur and friends! Each level contains lessons with activities that feature optional tear-off worksheets, stickers and an access code to the Pupil's Digital Kit. The PLUS edition provides extended vocabulary and content with added projects and extra features.

Our World is a six-level primary series in American English that uses fun and fascinating National Geographic content, with stunning images and video, to give young learners the essential English language, skills, and knowledge they need to understand their world.

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